The Future of Social Media Marketing: 11 Trends You Need to Know in 2023
by Admin
Posted on 19-06-2023 11:15 AM
Use these eight
https://getmo.ie/
media marketing trends along with 25 tips to keep your business’s social media game going strong all year long.
Influencer marketing has become popular on social media very quickly. It has even beaten print marketing in terms of popularity on google trends. People with thousands of followers can leverage their social media presence and collaborate with brands. Image via google trends influencers get paid by the brands to promote their products to their audiences. Brands, on the other hand, are looking for reliable influencers to collaborate with to reach their target customers. However, it’s not only the influencers with massive fan-followings who can reap the benefits of influencer marketing on social media. As its popularity soars, big influencers are becoming expensive for smes.
More than ever, businesses are struggling to compete for customer engagement in the social space. Research from marketing consultancy firm edelman found that 60% of global consumers no longer trust social media networks. If 2018 was a tough year for marketers to regain trust on social media, 2019 signifies an important one for brands to become more agile in adapting to customer needs. We've identified an overview of the key social media trends for brands to watch for this year.
80% of influencer marketers work with creators/influencers with under 100k followers while only 16% work with celebrities who have over a million followers, according to our 2023 social media marketing report. Working with smaller influencers is more cost-effective for brands than working with celebrities. More importantly, consumers trust influencers and creators. In our latest consumer trends report, we surveyed more than 600 consumers. We found 31% of social media users prefer to discover new products on social media through an influencer they follow over any other social format or channel. The number shoots up to 43% for gen z social media users.
To piggyback off influencer marketing , another one of the influential b2b social media marketing trends we’ll see gaining traction in 2023 is ambassador programs. Choose ambassadors who love your brand and wish to enter an agreement to showcase your product or services to their communities. They share the experiences they’ve had with your brand, and they encourage others to learn more about your brand. A brand ambassador program: offers structured recruiting and training ensures brand advocates are equipped with the correct information, news and updates on your organization’s work unlike affiliate programs, brand ambassadors are more focused on building relationships than selling your brand’s products.
2. Chatbots and AI
2023, computers in human behavior
show abstract
as brands increasingly integrate artificial intelligence (ai)-enabled automation as part of their communication efforts, marketers have employed social media brand chatbots to provide personalized responses to consumers and facilitate relationship building. However, how specific facets of consumer–brand relationships may be manifested in the process of consumer–brand interaction via social media brand chatbots warrants further investigation.
Hence, the current research develops a conceptual model to examine how perceived contingency, a defining psychological determinant of social media brand chatbots, determines consumer−brand relationship outcomes via different motivational experiences and consumer engagement. Based on the survey conducted in the u.