How to create effective visual content for social media
by Admin
Posted on 22-05-2023 10:45 AM
The survey lead by software advice and adobe shows tactics for optimizing content. Take a look at it:
most important social media optimization tactics
it is evident from this study that using images or photos are playing a vital role:
65% of senior
https://getmo.ie/
executives believe that images, videos and illustrations and infographics are core to communicate their brand stories with the audience. (source)
73% of content creators give importance to create engaging content
55% content creators are prioritizing visual content in 2016.
( source ).
There’s no doubt that social media posts with eye-catching visual content perform better than those without these elements. Humans are more likely to stop scrolling to look at a photo or watch a video, than to read a post. 90% of information processed by the brain is visual. In fact, the human brain processes images 60,000 times faster than text. Now that you know how important it is to have visual content — how do you go about creating it? these eight tips will help you create effective visual content to increase engagement on your social media platforms.
Hootsuite can level up your social media content creation in several ways. First, the hootsuite composer allows you to create content for multiple social networks all in one location. You can even customize and tweak a single piece of content to publish effectively on different accounts. Composer also includes an extensive royalty-free media library and powerful image editing tools, so you can start creating content without any in-house photography or design skills. And if you want to take your edits to the next level, you can use canva inside the hootsuite dashboard (no add-on downloads required). To use canva in hootsuite: log in to your hootsuite account and head to composer.
A visual marketing platform can help you turn your branded or user-generated social media content to earn user trust and increase ecommerce sales. Shoppable posts are today’s trends that you can create with the visual marketing platforms. They help you close the distance between discovery and purchase. All you need to do is discover your earned media over the internet, tag your products with these social posts, and embed them on your visual commerce website. That’s it. Selling products by making your user-generated social media posts into shoppable social media content is a great way to earn user trust and drive them to the final point of purchase, that too, on your website.
Whether fans are involved in your imagery or not, take steps to maintain your brand’s visual identity , including the use of corporate colors and logos. Ideally, all your content assets feature a consistent visual design – one that viewers instantly recognize no matter where the content appears or who creates it. For example, planters decided to sit out the 2021 super bowl ad frenzy in favor of a cause-based play to promote “little acts of extraordinary substance that make the world a better place. ” but despite benching its ad, the brand didn’t bench its signature colors or its resurrected mascot in its videos and social media posts about the campaign:.
Eight tips for creating engaging visual content
Creating visuals for social media can take up a lot of time, especially if you’re posting on multiple platforms. But there is a way to make the process easier – repurposing content. According to these blogging tips shared by marketers, updating old content and repurposing it for new channels is a great way to stretch a single piece of content.
We’ve mentioned how infographics can be divided into multiple social media posts but the same can be done for blog posts. Repurpose them as visuals like semrush does here. Note how the video zooms in on areas to make it easier to understand what buttons to click on.